White Rice Advertising & PR, LLC, is a full-service advertising and public relations agency serving clients in the greater Milwaukee area, throughout Wisconsin and nationwide. The agency was established in 1989 under the name Todd Robert Murphy Advertising & Public Relations.

The current owners, Terri White and Cori Rice, started with TRM in the early 1990s and were with the company for more than 15 years before purchasing it in 2005.

In 2006, White Rice Advertising was re-established on the north end of the Washington Avenue Historic District of downtown Cedarburg, Wis., in the second-floor loft of an 1860s woolen mill. The agency and its employees have been nationally recognized for their advertising and public relations work.